Chapter 736: Chapter 736

No need to do anything else, because with just a gust of wind, you can ride it and take off.

Cheng Zhu thought about it and felt the timing was about ripe.

He spoke solemnly about the purpose of his call, "I think it’s time to initiate the plan we’ve devised."

"Good." Wang Yunan had been waiting for this day for a long time.

In Shen City, at Shendu Capital.

Chen Yue, who hadn’t slept for several days, arrived with immaculate makeup to meet with Zhao Long.

As an investor, Zhao Long was very dissatisfied with Yue Tea’s performance over the past two quarters.

While Youu Tea dared to shout slogans about their valuation breaking ten billion next year, Yue Tea’s estimation for next year was hanging in suspense at even three billion!

And Cheng Zhu had sounded the horn for a price war of a different kind, making Zhao Long a bit anxious.

Price wars often meant burning cash.

But whose money is being burned?

Of course, it’s the fucking money of our venture capital firms!

As soon as Chen Yue arrived at the company, Zhao Long took her to a small conference room.

The director general in charge of the Yue Tea project, Qian Yi, was also present.

"Recently, we shouldn’t be doing any co-branding with Yue Tea, right?" Zhao Long cut straight to the point.

"We didn’t originally plan to." Chen Yue spoke the truth.

Right now, she was also feeling a bit indecisive.

Because Cheng Zhu, the devil, was performing a heart attack!

"All these new power brands can’t afford co-branding without a price increase, wanna play along or not, Sister Yue?"

"Come on, Sister Yue, you come~"

She was truly wavering.

Zhao Long nodded, glanced at Qian Yi and Chen Yue, and asked, "We can actually handle co-branding without increasing prices, right?"

"We could..." Chen Yue immediately responded.

Zhao Long pondered for a moment, raised a hand, and said, "Forget it, let’s not do co-branding for now!"

"Without a good co-branding plan, I’d rather not do it and save being compared with Youu Tea and increasing their hype."

"However, we must definitely follow up on this no-price-increase co-branding, you don’t need to care about how other new power brands are doing it, with our capabilities, we have no choice but to follow!"

"Anyway, we don’t have to do it right now, wait a while, and everything will change again, you understand?" Zhao Long made a final decision.

Chen Yue: "I was actually planning on trying it out later after some time too."

Zhao Long nodded, then began to talk about another matter.

"The main reason I called you over today was to discuss another issue with you."

"I think Yue Tea can appropriately avoid Youu Tea, not face them head-on in the same battleground," he said.

Chen Yue looked up, "Mr. Zhao, are you suggesting... we open new stores in some new cities, dodge Youu Tea, and temporarily give up expanding in first and second-tier cities?"

Zhao Long nodded and said, "Many third and fourth-tier cities have a lot of young people with strong purchasing power, which is quite different from a few years ago."

He specifically cited, "Provinces like Zhejiang, Guangdong, and Su Province... these provinces typically have hidden wealth among the people."

"There are a lot of small business owners, and many people have money at their disposal, and their children’s consumption levels are also not low."

"In these provinces, even some smaller cities will have a large consumer group for premium milk teas."

In fact, after saturating their stores in first and second-tier cities, premium internet-famous milk tea brands do indeed prioritize expanding to these provinces.

Taking Zhejiang Province as an example, you can see the stores of various popular milk tea brands even in county-level cities, and possibly not just one but several.

Chen Yue nodded slightly upon hearing this.

Although this might be written about, saying Yue Tea can’t compete with Youu Tea, therefore avoiding confrontation, this really was the best strategy for survival and growth at present!

Internet-famous milk teas are all the rage online, yet many can’t get their hands on them.

Everyone’s first choice is definitely Youu Tea and it’s the unique leader in the market.

But if Youu Tea can’t be bought, Yue Tea is also a viable alternative, right?

At least we’re also the second best in the new power milk tea brands, right?

In these cities, it is mainly traditional milk tea businesses that are dominating the market.

Like Yididian, CoCo, Ming Tea, and others.

Chen Yue felt far from intimidated in competing with them.

I can’t handle Cheng Zhu, but can’t I handle you guys?

Moreover, these traditional milk tea brands have no fruit tea series...

They lack a complete supply chain and cold chain logistics; they simply can’t sell fruit tea.

The three of them talked in the meeting room for a full half hour, and Chen Yue said she would devise a plan after returning to her company.

After driving back to her company, she kept all the senior executives to work overtime for a meeting to discuss the matter.

The meeting lasted nearly two hours, reaching almost seven in the evening.

A preliminary plan had been discussed, and several pilot cities had been specifically selected.

"I only have one requirement," Chen Yue held up a finger.

"Since we are expanding into third and fourth-tier cities, then I want to secure the most golden locations!"

Regardless of whether Youu Tea also comes to set up shop, let’s at least secure the best areas first.

As she walked out of the meeting room, Chen Yue was quite confident.

That’s how people are sometimes, the more a bunch of them gather to brainstorm and discuss in meetings, the more they get swept up in it.

She was genuinely a bit scared of Cheng Zhu now, filled with immense fear of him in her heart.

She couldn’t even fall asleep using "Earphone Style" sleep aid without cursing Cheng Zhu’s name madly.

Chen Yue had begun to fear facing Youu Tea head-on.

—Running away might be shameful, but it’s effective!

"It’s just a pity that these cities’ traditional milk tea franchises are about to face our Yue Tea’s crippling blow!"

"Most of these franchisees are also small business owners."

"Unfortunately, business is like a battlefield, so bloody it is."

"The milk tea market share in your cities, I, Yue Tea, have decided to take it!"

After being abused for half a year, Chen Yue found the feeling of crushing overripe persimmons fucking exhilarating.

And yet, at night, Ming Tea’s official Weibo suddenly announced a piece of shocking news, startling both the new power milk tea circle and the traditional milk tea circle.

Ming Tea was set to officially launch its fruit tea series starting on June 15th!

(ps: Ask for monthly tickets~)