Chapter 735: Chapter 735

But to some, these everyday routines of others represent their dreams.

The car stopped opposite Xinhang Apartment at Xiyuan Apartment, and the driver immediately got out to help with the luggage, even offering to carry it upstairs.

But Meng Yiyi refused.

Her suitcase was very large and heavy because she hadn’t planned to just visit Hang City for a few days—she intended to stay for good.

Zhang Qiqi was indeed still busy, so Meng Yiyi went up alone to the sixth floor and entered the password.

Upon entering the apartment, she couldn’t help but say, "Zhang Qiqi lives quite well, huh."

The level of Xiyuan Apartment was not much inferior to Cheng Zhu’s Xinhang Apartment.

They even offered hotel-style cleaning services here.

"It seems that with Brother Zhu’s help, she’s made quite a bit since joining Ancient Mountain Culture," Meng Yiyi thought.

She began unpacking her luggage right away.

Since it had just been cleaned, there was no place for her domestic genius skills to shine.

She was actually quite good at organizing, having specifically watched videos to learn. But with Zhang Qiqi not home, she wouldn’t take it upon herself to reorganize someone else’s things.

There are many girls who think they are being helpful but end up complicating someone’s daily life instead, only to feel self-satisfied thinking, "I’m awesome!"

Meng Yiyi looked around the apartment briefly, then picked up her phone to search for a nearby flower shop.

The underaged girl, adept at making good impressions, planned to go out and buy some flowers to put in a vase later.

"It’s a good opportunity to explore the area and familiarize myself with the surroundings," she thought.

Meanwhile, Cheng Zhu was quite busy.

He was at the company, implementing new plans in the marketing department.

The joint promotion between Youu Tea and "The Legend of Sword and Fairy" had started the day before.

Upon launch, it could be described as a total sensation!

For those who were already planning to buy milk tea, it was the same price but came with special packaging and a free beautiful little giveaway, making it exceptionally good value for money.

This special edition was perfect for sharing on social media, and now you didn’t have to spend any extra money—pure bliss!

Unfortunately, although it saved money, the lines were even more outrageous than before.

Cheng Zhu had specifically hired a few marketing accounts to promote this collaboration.

As "Langya List" aired and became popular, fuel was added to the fire of popularity for "The Legend of Sword and Fairy" series starring Hu Ge.

Using the theme of nostalgia, many people were drawn in.

Once things heated up, many female internet celebrities would come to buy the tea, take photos, and post on Weibo to boost their visibility.

"The Legend of Sword and Fairy" was a childhood memory for many, with even its songs and soundtrack being classics.

Needless to say, "The Legend of Sword and Fairy 3" had a hit song "Favoritism" that suddenly shot to fame again years later, hanging high on all major charts without falling.

In the company, the current head of the marketing department at Youu Tea was named Gu Debo, a surname like that of a romantic novel’s male protagonist.

Cheng Zhu always thought, "His parents probably hoped their son would be a good boy, likely knowing a bit of English and being very trendy, which is why they named him Gu Debo."

Gu Debo had previously worked in an internet company and actually had strong marketing skills.

But after coming to Youu Tea, he seemed a bit insufficient compared to this genius marketing mogul boss.

Cheng Zhu specifically advised him, "This time, let’s not post comparisons of Youu Tea stores and other brands online. It’s not effective anymore."

"Alright," Gu Debo nodded.

He previously had his own ideas and because the boss was young, sometimes he would even give a few minor suggestions.

After several instances, he learned to keep silent.

"I thought I came here to support him, but turns out I was here to learn and absorb... Got it, I’m attending Youu Tea... for research!"

After finishing his tasks in the marketing department, Cheng Zhu returned to his office and called his senior, Wang Yunan, to check on the situation with Ming Tea.

"Since I bought in, how many more stores have we added?" he asked.

"Junior, we’ve added thirty-seven stores," Wang Yunan answered.

"Oh, not bad at all. To have increased by thirty-something stores in such a short time,", Cheng Zhu observed.

"Now with the rapid development of the delivery platforms, we are actually benefiting," he said.

Since Youu Tea burst onto the scene, it had certainly impacted the traditional milk tea industry.

Fortunately, Youu Tea was primarily concentrated in large cities, hadn’t expanded to smaller places yet, and didn’t follow a franchising model.

These new power milk tea places did the same, opting for a self-operating route with financing.

Those who wanted to open milk tea shops had little choice but to franchise the traditional brands.

Initially, the enthusiasm for franchising had significantly dwindled, with a subconscious feeling that traditional milk tea might be outdated.

It seemed like the era of this type of milk tea was going to pass.

However, with the fierce battles of delivery services like Meituan Takeout and Eleme, some clever individuals immediately spotted a business opportunity.

"The milk tea industry still seems viable to enter!"

This realization caused a resurgence for these traditional brands.

Previously, the pace of opening franchise stores had significantly slowed, leading to a foreboding feeling of doom.

But as platforms like Meituan Takeout and Eleme began to massively fund their operations, the situation started to improve substantially.

Simply put, they were riding the crest of the wave.