Chapter 343: Chapter 343

"Another Jiangyue Terrace has opened in Changsha!"

"It’s already trending online!"

"Boss Jiang is getting more and more impressive!"

"A true big shot, such a young owner, I only know of him!"

"And his culinary skills are incredible!"

Jiang Feng’s endeavors sparked some discussions online.

Inside the restaurant, the guests were bustling, making it very lively.

Every table was full.

People outside were eagerly waiting, just hoping the diners inside would finish and leave soon.

"Is it really that good?"

"I just don’t believe it."

A guest walked into Jiangyue Terrace with a friend, scoffing at the online buzz.

No matter how delicious a dish is, how good can it really be?

He sat down at the table and waited for a while. When the Dong’an Chicken was brought to the table, the aroma immediately wafted into his nose.

His interest was piqued, his eyes widened slightly, and a longing appeared in his expression.

When he picked up a piece of chicken and put it in his mouth, the tender and fresh sensation left him speechless.

His friend seemed to have anticipated this and chuckled lightly:

"How is it, isn’t it delicious?"

He had never tasted chicken so good.

It’s a bit sour, a bit spicy, and after one bite, his mouth involuntarily started watering.

It’s absurdly delicious.

"No wonder Boss Jiang is so popular."

"I tasted his cooking once, and I still remember it."

"I heard he was coming to Changsha, so I specifically came to line up."

"This feeling is unmistakable, it’s definitely him."

His friend picked up a piece of chicken and slowly savored it.

He had never had Dong’an Chicken before, and it was a novel experience for him.

It was always bustling on the first day of a Hunan Cuisine Restaurant’s opening.

Since Jiang Feng was busy in the kitchen, he didn’t have time to entertain guests.

Not until the evening, when business closed at nine, did he have time to gather with some friends.

This included the former president of the Jiangsu Cuisine Association, Wang Shulin, the current president of the Hunan Cuisine Association, Lin Weihai, and leaders from the tourism bureau.

All of them were high-level figures.

In the private dining room, one dish after another was brought in.

This was a set menu for the Jiangyue Terrace’s private dining room, costing 11,000 yuan excluding drinks.

With each dish, the waiter gave a gentle introduction.

After all, with the owner and notable figures present, they had to be courteous and respectful.

Jiang Feng sat at the table, taking a rare break, also wanting to enjoy a proper meal.

"This is Long Street Callery Dish mixed with white chili, which uses the unique white chili from Hunan, offering a better taste than other chili."

"This is Dongting Lake Spicy Fish Tail, using the tail part of the grass carp."

"This is spicy marinated intestines, cured with our restaurant’s special marinade recipe."

"This is wind-dried black bean preserved egg"

All the dishes on the table were specialties designated by Jiang Feng.

They also included Liuyang Steamed Salted Chicken, Fish Stewed with Sour Radish, and Turtle with Yellow Hang Pepper, among others.

"Jiang Feng, this restaurant is quite good, and it’s unique."

After retiring, his greatest joy was seeking out good food.

No matter when Jiangyue Terrace opened, he would always come.

Though he couldn’t queue up when Jiang Feng had food stalls, attending the restaurant openings was easy for him.

"Everyone, try it out, it’s the result of our training."

"I’ve been busy for more than half a month."

Jiang Feng was also hungry.

The chefs in the kitchen prepared this meal without his help.

Jiang Feng picked up a spoonful of Turtle with Yellow Hang Pepper.

The turtle soup was thick, the meat very tender, and the yellow hang pepper is a specialty from Hunan, not overly spicy but with a slight sweetness.

Together, they made an excellent dish.

Jiang Feng ate a piece of turtle meat.

The turtles in his restaurant are all ecological, sourced in partnership with aquaculture suppliers.

After a taste, the flavor was indeed excellent.

The meat was very tender and fresh.

After sipping the soup, the yellow hang pepper seemed to bring a hint of green mango flavor, with just a touch of spiciness, making the soup very pleasant to drink.

Others started tasting the dishes on the table as well.

Before long, more dishes were brought in.

The first was Zhangshugang Spicy Stir-fried Pork, with Zhangshugang chili being very expensive, priced at 300 yuan per pound, and is very tasty even on its own.

Hunan cuisine is about spice, with different types of peppers providing the heat.

In this regard, Hunan cuisine has created quite the variety of flavors.

Everyone was enjoying their meal happily.

Although Wang Shulin couldn’t handle spicy food, because it was so delicious, he kept eating while wiping his sweat, his face full of satisfaction.

In addition, there were small yellow fish, stir-fried beef with yellow hang pepper, Spicy Duck Blood Soup, stir-fried preserved meat, stir-fried kidney, lightly smoked beef, and more.

This table’s menu was tailored for ten or more people.

Today, this table happened to seat ten people.

Looking at the dazzling array of colorful dishes, everyone kept picking up their chopsticks.

"The flavor of Jiangyue Terrace’s dishes is really good!"

The leader from the tourism bureau praised from the side.

Lin Weihai also responded, "Yes, all the chefs are top-notch, and there are quite a few skilled people under Boss Jiang."

Everyone began praising enthusiastically.

Jiang Feng merely smiled in response.

Even though it was a social occasion, the delicious food made the mood pleasant.

The variety of Chinese cuisine is simply immense.

Just the dishes from Hunan Cuisine are dazzling enough to eat for a month without repetition.

The same goes for other cuisines.

This table was filled with dishes carefully selected by Jiang Feng, and they all tasted great.

"Hunan cuisine is all about the spice." ᴛʜɪs ᴄʜᴀᴘᴛᴇʀ ɪs ᴜᴘᴅᴀᴛᴇ ʙʏ nοvelfire.net

"The spice comes from the chili peppers."

"Other dishes focus on the pairing of ingredients with seasoning, but the secret of Hunan cuisine lies in the seasoning’s relationship to the ingredients."

"You have to use the ingredients as a vehicle to bring out the feeling of the chili peppers."

"It’s like the ’brewed softshell turtle with Huang Gong pepper,’ or ’fragrant camphor pepper small stir-fried pork,’ all using suitable meats to carry the flavor of the chili peppers."

"That’s what makes the dish particularly delicious."

Jiang Feng had his own insights into cooking.

He also asked the chefs to follow this approach.

On this table, there were a few dishes that were signature creations developed by Jiang Feng himself.

Only the chefs here could make them.

At this moment, someone asked again:

"Boss Jiang, six restaurants featuring eight different cuisines have been opened. Where will the next one be, Fujian or Anhui cuisine?"

Everyone looked at him.

Basically, everyone knew his intentions.

It was indeed an unprecedented move in the domestic dining industry.

For many brands, just opening a restaurant for one type of cuisine is challenging enough.

Expanding into another type of cuisine is even more difficult.

The dining industry has now become a red ocean, with everyone competing fiercely, and many entering just to lose money.

But Jiang Feng was different.

He was simply a miracle.

Every Jiangyue Terrace he opened was a hit.

This wasn’t something just anyone could do.

In the restaurant industry, the flow of traffic doesn’t help much, for example, a previous hot pot brand with celebrity endorsements cooled off regardless.

In this respect, mentioning Jiang Feng, one has to admit his prowess.

"It’s most likely going to be Fujian cuisine."

"Anyway, I’m planning to go there eventually."

Jiang Feng admitted candidly, speaking calmly and unhurriedly.

His tone was smooth, but everyone present could feel the weight of his words.

He seemed to carry an undeniable sense of confidence.

He had the confidence to open a Fujian restaurant and be successful with it.

"Boss Jiang, you’re proficient in all eight major cuisines. How did you manage that?"

"We’re really curious about this."

"You know, some people spend decades mastering just one cuisine."

"Actually, it’s nothing special. All paths lead to Rome, and they’re quite similar."

"If you have a skilled chef learn another cuisine, they can grasp it quickly as well."

"I just enjoy learning, so I’ve learned a bit more."

Jiang Feng replied again.

Everyone nodded, not delving deeper into the topic, and raised their glasses, chatting about life topics instead.

Jiang Feng drank little but ate a lot.

The dishes were quite delicious.

Having reached this position, it’s natural to have more social interactions.

With the restaurant’s opening, Jiang Feng was also planning to organize some big events.

But that’s in a few days.

For now, he’s hosting guests methodically.

Every day, many people come specifically for him, and since they’re all here to eat, he definitely wants to take good care of them.

He couldn’t possibly let everyone down.

The next day was Steamed Fish Head in Chili Sauce.

The Steamed Fish Head in Chili Sauce made by Jiang Feng had no fishy smell at all, and the fragrant, spicy flavor was simply the perfect accompaniment for rice.

People here already loved eating rice and spicy small chili peppers.

Steamed Fish Head in Chili Sauce fit perfectly.

As a result, the business remained bustling as always.

Many popular bloggers and influencers came to Jiangyue Terrace Hunan Cuisine Restaurant to check it out.

The rule here was that videos were allowed, but live streaming was not allowed.

Initially, it was to avoid disturbing other customers.

There were even big influencers with seven to eight million followers.

However, even with such big names, there were no special privileges, and they were treated just like any other guests.

Jiangyue Terrace didn’t lack customers, so it didn’t need to spend money on promotion.

Everything was done by its own rules.

Jiang Feng had that kind of foundation.

"Unknowingly, it’s already six restaurants."

"Each one employs over 80 people."

"The total number of employees is almost 500 now."

Jiang Feng thought to himself.

Calculating this way, he truly was a young entrepreneur, firmly entering the ranks of capitalists.

But capital or not, if not for so many people around, to him, he’d still like to run a simple street stall.

Seeing more and more customers, he indeed felt a sense of accomplishment.