Chapter 659: Chapter 659

He Jinxia could feel that the obsession of this body had completely dissipated.

Even if she were to exit the entertainment circle now, not following the original owner’s obsession, her body wouldn’t have any problems.

However, through these two years of understanding, He Jinxia quite liked the feeling of struggling in filming. Right now, it was just the beginning of her efforts, so it was understandably busy. Once she became successful and famous, she could just film one or two movies a year, without having to rush about as she was doing now.

He Jinxia’s expression became resolute, and she put even more earnest effort into the film shooting.

Qiu Zhenze was influenced by He Jinxia, feeling significant pressure. Even though he normally wouldn’t look at the script much, he now took every opportunity to study it, not wanting to be left too far behind.

The upheaval caused by JY’s disbandment shook the scene for a whole week.

Accompanied by the official announcement from Shengshi Entertainment on Weibo shortly afterwards, saying that this summer they would launch a major girl group reality show, the "JY agent’s job-hopping" and "JY’s disbandment event" also reached a climax.

At this point, netizens’ attention was completely captured by the war between the two major companies.

Many people finally realized why Shengshi wanted to poach Zhang Yingru. It turned out to be for the sake of sabotaging Tonghua Entertainment’s reality show!

Netizens let their imaginations run wild, and messages both true and false spread like wildfire online. Tonghua Entertainment accused Shengshi of copying their creative idea, and Shengshi in turn accused them of plagiarism.

Both were large companies, each with their own fan support. However, since Tonghua Entertainment had lost a talent and disbanded JY, they still held the upper hand in public discourse, being seen as the "underdog".

The widespread rumors online had no effect on He Jinxia.

After working earnestly for a few days on the set, she asked Director Liu for leave to attend the release ceremony of "Eighteen Years Old Sky" in Huaxia.

"Eighteen Years Old Sky" didn’t have a premiere, as it had already held one in Berlin. Duan Yu didn’t want to reheat cold rice, so it was changed to a release ceremony.

With He Jinxia present, they felt everything would be smooth sailing and didn’t bother with much online promotion, a true model of a Zen-like film crew. The box office success was left to fate.

Luo You, watching these "unambitious" directors, felt particularly annoyed. When He Jinxia rushed to the hotel where the release ceremony was being held, Luo You had called Duan Yu and vigorously reprimanded him, making Duan Yu repeatedly promise to find some marketing accounts to spread the word.

The three directors in the crew were all quite afraid of Luo You. When they wanted He Jinxia to shoot this movie, they had made many promises to Luo You, but in the end, none had been fulfilled. Facing this senior, they felt guilty...

When He Jinxia arrived at the release ceremony of "Eighteen Years Old Sky" in a grand outfit, she saw three listless... salted fish?? lying on the table.

As she approached, she could hear Duan Yu’s listless voice—

"Ah~ we still have to do the exposé promotion. Is it still possible to find the media now?"

Another director replied in a similarly listless tone, "Ah~ I’m not sure, maybe we still have time? With He Jinxia here, isn’t that enough?" ɴᴇᴡ ɴᴏᴠᴇʟ ᴄʜᴀᴘᴛᴇʀs ᴀʀᴇ ᴘᴜʙʟɪsʜᴇᴅ ᴏɴ Novᴇl_Fire(.)net

The third director said lethargically, "I don’t know anything, don’t want to do anything. I just want to hurry up and get the release ceremony over with, then lie at home and see how many tickets have sold."

Director Number Two: "+1"

He Jinxia smiled: "That won’t do!"

When the three directors heard the voice, they all jumped in shock and quickly sat up, looking back.

Seeing that it was He Jinxia who had arrived, they all breathed a sigh of relief. They had thought it was the grim reaper Luo You coming for them; He Jinxia’s tone just now was super similar to Luo You’s!

He Jinxia: "When I arrived, my agent had already called me, and I will cooperate with your publicity and post the news about the premiere on Weibo, calling on fans to go to the cinema to watch the movie, but—"

Her tone shifted as her expression became serious, "Relying solely on my appeal is useless. A great film is made through the combined efforts of the director, screenwriter, actors, crew members, and so on.

To achieve high box office numbers, it has never been something that a director or an actor can accomplish alone, so..."

He Jinxia said with a smiling face: "The necessary publicity efforts must be done, and the necessary funds must be spent. You can’t catch the wolf without setting the trap, a story that I don’t need to repeat to you all, right?"

Duan Yu and the other two directors swallowed hard, intimidated by He Jinxia’s presence, and quickly shook their heads indicating that it wasn’t necessary.

It was strange. Even though He Jinxia hadn’t raised her voice or argued, just amiably reasoning with them, they felt an overwhelming sense of being impressed. Perhaps this was the legendary...

By their ears, He Jinxia’s voice lightly floated over: "Aren’t you going to hurry up and mobilize?"

The directors shuddered and immediately stood up to call and coordinate with the media.

The media coordination went very smoothly.

All these media were coming to attend the premiere, eager to see the performance of the movie that won the Berlin Crystal Bear Award; they were willing to do a favor for both Duan Yu and He Jinxia, so the media agreed very quickly.

In less than half an hour, articles about "Eighteen Years Old Sky" were freshly released online!

Most of the media praised it, while a smaller part expressed their concerns without any belittling critique, doubtful of the film’s box-office prospects.

The premiere hadn’t even started yet, and the online buzz had already been stirred up, partially fueled by the PR department of Tonghua Entertainment.

As one of the rapidly rising talents in the company, He Jinxia was given a first-pick of resources, and a small public relations push was no trouble at all.

By the time Xi Jing and Xu Xiuzi arrived at the premiere, #EighteenYearsOldSkyPremiere# had already climbed into the tail end of Weibo’s top ten trending searches.

He Jinxia, whose topics had been high these past few days due to JY’s affair, went viral once again, consequently giving a small boost to the other two leading actresses.

Xu Xiuzi was the first to notice, because she had been browsing Weibo in the car and discovered a sudden surge in her followers, increasing by tens of thousands in just a few minutes!

She watched nonchalantly, secretly delighted, but she didn’t share the news with Xi Jing, who was sitting next to her.

The two had a fallout not long ago and were in a cold war with each other.

When they arrived at the premiere, they were surprised to find that He Jinxia was already there.

They had arrived an hour early, but He Jinxia was even earlier—didn’t that mean she arrived earlier still?

Suddenly, Xu Xiuzi felt a sense of crisis, fearing that her own late arrival would displease He Jinxia.

In the circle, the person with the higher status is king; it’s the unknowns who wait for the stars, not the other way around.

Thinking this, Xu Xiuzi hurriedly went over to He Jinxia, doing her best to ingratiate herself.

He Jinxia wore a trained standard smile on her face, didn’t talk much, and just calmly watched her, nodding occasionally to show she was listening.

With her composure, she could not resort to openly snubbing her in front of everyone.