Chapter 576: Chapter 576
Just as invited celebrities around the globe embarked on their journey to Berlin, reveling for the occasion, over in Huaxia Cinema, a new film also chose to release on this very day—
"Crash Through the World"!
Originally, this film ran into a small error due to one of its actresses, forcing the producers to make a last-minute replacement, calling in He Jinxia to the rescue.
The rescue operation went smoothly, nevertheless, the film was still somewhat affected.
Initially slated for a Lunar New Year release at the end of January or early February, it ended up being pushed to mid-February, delayed by over ten days, barely clinging to the tail end of the New Year film season.
The time they missed was the peak of the Huaxia film market, and in order to recoup the disadvantage in timing, the "Crash Through the World" crew ramped up their marketing efforts, ensuring that the majority of Huaxia knew of the film’s existence.
The only consolation was that Huaxia had a relatively long holiday period over the Spring Festival, and they released the film while most people were still off work. On the other hand, they capitalized on the buzz of the Berlin Film Festival, using He Jinxia as a selling point to stir up some hype.
When He Jinxia set foot on Berlin soil, she overheard the latest box office numbers for "Crash Through the World" from Luo You, who had come to pick her up at the airport—
From the midnight release until now, the box office had already hit 342 million!
The result wasn’t stunning, but it certainly couldn’t be considered a flop either.
He Jinxia asked, "Were their marketing efforts and investment in the film big? With this rate of increase, how much can they earn?"
Luo You thought for a moment and replied, "The investment in the film wasn’t huge, but the marketing campaign was substantial. They began in January, and you could see ’Crash Through the World’ advertisements on many media channels. You were filming in M country at that time, so you did not see much of it." Chapters fırst released on N0velFire.ɴet
Upon mentioning this, Luo You even grinned, "They also highlighted your angle in their marketing, touting you as the youngest Huaxia actress ever to be shortlisted for the Berlin Film Festival."
Hearing this, He Jinxia responded with slight embarrassment, "Experts know the tricks of the trade, while laypeople simply enjoy the show. They don’t realize that my nomination isn’t of high value, it was mostly just good luck. It’s not worth their high praise."
Luo You equivocally said, "Most of the movie-going audience are laypeople in our terms, they just need to know that you are impressive. Coupled with your existing fame and reputation, there will definitely be people who’ll go see ’Crash Through the World’ specifically for you."
He Jinxia frowned slightly, "If they go just for me, they might be disappointed. My role in ’Crash Through the World’ isn’t that big. Could this affect my reputation?"
Luo You shook his head, "This is just the publicity strategy of the production team; you’re an actress, responsible for acting, not marketing. Even if you wanted to take charge of marketing, it’s not the job for an almost invisible supporting actress like you. Viewers who feel deceived unlikely will take out their anger on you."
"As for whether the film will make a profit or loss..."
He pondered for a moment, shaking his head, "I’m not too sure either. They’ve put a lot of effort into marketing, even leveraging your name to attract viewers, but the box office trend on this first day isn’t as ideal as imagined."
"However, films nowadays don’t just rely on an initial burst of popularity, but rather whether the box office can remain strong in the long run. Audiences aren’t fools; they’ll decide whether to watch a movie based on online reviews and friends’ opinions.
If ’Crash Through the World’ has a good storyline, the follow-up box office won’t drop much, and the film will keep a steady performance—the film can still turn a profit. But if it keeps dipping, it’s hard to say."
As they conversed, the car reached the hotel entrance.
At this time in Berlin, it was late at night, and all was quiet except for the sparkling strip lights hanging on the hotel, silently boasting its exterior splendor.
He Jinxia stepped out of the car and was immediately confronted by a gust of cold wind.
At her first stop in Berlin, she didn’t feel the city’s vitality or the dense atmosphere of film culture. Instead, it was the biting cold wind that gave her a first impression of Berlin—
He Jinxia couldn’t help but shiver, pulling the zipper of her down jacket to the top, her head so receded into her coat she wished she could hide it inside completely, the hood attached to her jacket now covering her head.
With her back to the cold wind, she took a deep breath, feeling the chill lingering in her nostrils, and said to Luo You emerging from the car:
"I hope ’Crash Through the World’ performs well at the box office. Even though I only play a supporting actress with limited screen time, I am still one of the few female characters in the movie.
If ’Crash Through the World’ is a box office success, I can also benefit from it. It can be one of the achievements for external publicity, and I believe the producers of ’Crash Through the World’ would be delighted."
Luo You nodded, "Yes, don’t worry. It’s only the first day of release, and there’s still a long way to go until the movie finishes its run in a month and a half. There might be some unexpected twists yet."
Both of them, shivering, hurried into the hotel against the cold wind, no longer discussing ’Crash Through the World,’ but ready to rest.
Meanwhile, back in Huaxia where night had just fallen, netizens were busily discussing the plot of ’Crash Through the World,’ including the deceptive impact that He Jinxia had worried about, where the production used her name to "deceive the audience."
[I went for Fat Emperor. The posters released by ’Crash Through the World’ showed Jinxia took up a third of the space; damn it, I thought she had a significant part in the movie. But when I got there, I found out she’s just a "female vegetable role" with less than ten minutes of screen time, WTF!!]
(Female vegetable role: Internet slang, indicating a female actress with such a trivial amount of screen time she doesn’t even rank as a secondary character’s secondary character.)
[I also want to curse. ’Crash Through the World’ deceived my feelings! In January, I thought it was Fat Emperor’s first New Year film based on their promotional campaign, and I specially went to see the movie for her.
I sat in the cinema, waiting minute by minute, excited as hell when Fat Emperor appeared, but my joy didn’t last even five minutes before I was baffled. Then, still befuddled, I watched as Fat Emperor reappeared, continuing my excitement, but not even three minutes later, I was baffled again.
And just like that, I remained baffled until the movie was almost over, only to see a... middle-aged Fat Emperor who, despite having reached an age, still had a slender figure and a child? Witnessing the middle-aged appearance of Fat Emperor, my heart went: ...]
[hhh The person above, let me fill in your baffled heart, my heart was: Holy shit, how could she keep such a slim figure, her face still full of collagen, still looking like a girl after having a child? What has she been using, I need to buy a dozen of that product!!]]