Chapter 998: Chapter 998

Capítulo 1000: Chapter 609: Emotional Value

Xiyuan Apartment, living room.

The Innocent Little White Flower seemed to be talking about her expectations and fantasies for her coming of age at 18, but in fact, she was speaking about things that had already happened.

She no longer had any extra expectations or fantasies.

——It was already very, very good.

Zhang Qiqi sat by the side listening and couldn’t help but laugh.

“Yiyi, you really think a lot, don’t you?”

“What you’re talking about, apart from the little surprises, isn’t easy to pull off.”

She thought it was all a bit too unrealistic.

This made her feel even more that her cousin was a bit immature.

But then again, she had just turned 18, still just a kid!

Listening to Zhang Qiqi, this old woman, Meng Yiyi’s face showed a slightly embarrassed smile.

Due to her very clean and pure aura, her smile looked very innocent at this moment.

But at this point, this internet celebrity senior discovered something amiss.

“Yiyi, why does your makeup look so bad today?” she asked.

The Innocent Little White Flower had spent the night out with Cheng Zhu yesterday, and initially wasn’t prepared at all, without makeup remover or skincare products.

And since she hadn’t returned to the dorm today either, the makeup on her face was essentially from yesterday.

No matter how heavenly her skin condition and how baby-like her snowy skin were, her makeup still couldn’t look good right now.

After all… there was splashing around in the pool last night, sweating with pain, and even some tears.

The newly adult girl’s face had even been “nibbled” over by a dog-man in many places.

If her makeup could still look good, those cosmetics would probably be sold out worldwide.

At this moment, Meng Yiyi touched her cheek and took the opportunity to say, “Sister, can I do my makeup at your place?”

“Of course, you can, everything is on the dressing table, just pick what you want to use.” Zhang Qiqi laughed. The source of this content ɪs novｅlfire.net

In her heart, she was quite secretly pleased, feeling this was a chance to show off to her cousin.

Being an influencer, she really had an intimidating amount of cosmetics.

Most girls, after seeing her dressing table, would secretly feel envious.

When Yiyi used to stay at her place, there weren’t this many yet.

Some were bought by herself, and some were sent by brands.

I can’t help it; Sister Qiqi is doing well now.

The more endorsements she got, the higher the brand tiers became, and her wallet got fatter.

And the Innocent Little White Flower always managed to maximize people’s emotional worth.

After removing her makeup in the bathroom, looking at the plethora of skincare and makeup products on the dressing table, unable to fit, she let out an exclamation.

“Sister, this is just too much.” she shouted from the room.

“Yeah, a lot were sent by brands. I’m too lazy to even open them.” Zhang Qiqi, sitting in the living room, said faintly, a smile on her face.

She looked towards the main bedroom and said, “Feel free to open anything you want to use. If you find something good, just take it.”

“Really? Thank you, Sister!” Yiyi exclaimed with surprise, habitually providing emotional value to those around her.

On the other side, Cheng Zhu had already arrived at the company.

He was now heading to the office building where Youu Tea was located.

Zhang Xuhao didn’t go back to Shanghai directly, because today Zhang Tao would also come to Hang City with Haozi to seek some advice from the Think Tank.

When Cheng Zhu walked into the office, Shen Qingning was entertaining them.

The dog-man glanced at Ningning and then planned to leave these two alone for a bit.

“You guys chat for a bit, I still have something to deal with now, about half an hour.”

Then he took Shen Qingning and left the office, heading to a small meeting room.

Ordinary milk tea businesses wouldn’t dare treat the platform daddy !

If these two went to Yue Tea, Chen Yue, that Mad Woman, would have to serve them carefully.

In the meeting room, Cheng Zhu and a group of Youu Tea’s executives were discussing the development guidelines for the coming months.

“Autumn and winter seasons are the peak period for internet celebrity milk tea brands to shut down.” He set the tone for today’s meeting directly.

The majority of new milk tea forces, in order to differentiate from traditional milk tea, take the fruit tea route.

Most fruit teas are more suitable as cold drinks, while traditional milk tea is suitable for both hot and cold.

Including Youu Tea, the competitiveness during autumn and winter will decline somewhat.

Although there are hot drinks like roasted Black Sugar boba to hold up, half the menu’s products will see a significant drop in sales.

Now, they’re also gradually launching some new autumn and winter products, and the market response has been pretty good.

Cheng Zhu wasn’t worried about Youu Tea’s sales; he actually thought this was a good opportunity to press their competitors to the ground!

The more you can roll over, the better!

The worse the environment, the more badass people can stir up waves!

And Ningning agreed with him on this at the moment.

She never thought Youu Tea would be unsellable.

She just felt that it was a good time for internal competition.

“We’ve just completed a round of financing, and there’s a lot of money in our account.” She began speaking, thinking that the pace of expansion could be further increased.

“Yes, I think we can speed up the pace of opening new stores and also increase the intensity of marketing efforts recently.” Cheng Zhu nodded slightly.

After saying that, he lightly tapped the table again, “I’m personally not very satisfied with the recent marketing of the brand.”

Gu Debo, the head of the marketing department, swallowed slightly.

This guy with the funny name “Good Boy” didn’t dare to argue.

Because in his heart, his boss is a marketing god!

He said not very satisfied, didn’t say very dissatisfied, rounding it up, it’s considered a recognition of my personal ability!

The meeting lasted half an hour, and afterward, only Cheng Zhu and Ningning were left in the small conference room.

The dog man glanced at her and said, “You will also be responsible for some of the liaison work with the renovation design company, or you can assign someone to handle it.”

Upon hearing this, Shen Qingning’s brow immediately furrowed slightly, her cold aura intensified.

The renovation design company, isn’t that liaising with Lu Lu’s mom?

“Why don’t you go yourself, afraid to meet your girlfriend’s parents?” Her words at the moment were quite aggressive.

The dog man was not fazed at all, spreading his hands, he said helplessly, “It’s purely just embarrassing to haggle.”

That was quite reasonable, damn it.

Shen Qingning’s brow furrowed even more, and she said, “So you think I’m fine with it?”

“Then you should arrange someone, you don’t have to go personally, but you’ll be responsible for this matter.” Cheng Zhu insisted on being the hands-off manager.

Ningning glanced at him, unable to do anything about it.

Cheng Zhu’s now increasingly accustomed to ordering her around.

She’s also gradually getting used to it.

Overall, for a company with a valuation already reaching a billion, having authority in your hands would never be seen as a bad thing by anyone.

Even within the Youu Tea company, many already started to vaguely feel, “Seems like nowadays, it’s the boss lady who’s calling the shots!”

When they both walked out of the meeting room, Shen Qingning said to him, “I won’t be joining you there, you can talk to Zhang Tao and Zhang Xuhao yourself.”

“Don’t, without you around to listen, it’s awkward for me to show off in front of them.” Cheng Zhu pleaded sentimentally.

But all he got in return was a cold young girl’s comment, “Crazy.”

After bantering a few jokes with the leggy girl, Cheng Zhu was in great spirits and refreshed when he returned to his office.

The CEOs of those two platforms had no idea that their think tank was just about ready to take down all those good milk tea businesses on their platforms!

Although Wang Xin had signed up a whole bunch of internet-famous milk tea brands, which settled on Meituan, to compete against Youu Tea.

Yet on Dianping and Eleme, there are still quite a few milk tea brands.

Moreover, Cheng Zhu plans to team up with Ming Tea for an upper and lower blitz!

Currently, the number of Ming Tea franchise stores nationwide is booming, having just surpassed 500 a few days ago.

After 2020, this figure is not worth mentioning at all.

For instance, Mixue Ice Cream & Tea’s global store count is already in the tens of thousands, and on any given day, could become the restaurant brand with the most stores worldwide.

But back in 2015, if Ming Tea had that number of stores, it could only be described as—explosive!

When the food delivery industry wasn’t that developed, people didn’t crave milk tea as much…

Cheng Zhu sat back in his office, and Zhang Xuhao curiously asked, “What meeting just now? In such a hurry.”

“Oh, just some follow-up marketing stuff.” Cheng Zhu said calmly.

Upon hearing this, not just Haozi, even Taozi sat up straight instantly, listening intently.

They absolutely recognize Cheng Zhu’s marketing level 100%.

Someone who can play the influencer economy, how could they possibly lack marketing skills?

Moreover, whether it’s QQ Underwear or Youu Tea, these are major cross-domain steps.

This really highlights this person’s skills even more!

Cheng Zhu looked at them, opened a can of cold Coke, and frowned, “Why are you all staring at me?”

“Curious,” Zhang Tao said.

“Yeah, curious.” Zhang Xuhao echoed.

He took a sip of his cold Coke and said, “Nothing much, in the upcoming period, Youu Tea’s marketing focus will be on product quality.”

“The main keywords are more healthy, low-calorie, fresh ingredients, and so on.”

Taozi and Haozi exchanged a glance, thinking this was nothing special.

Although it’s a very good marketing strategy, especially favorable for the expensive Youu Tea, it’s not particularly novel.

How should I put it, feels like he spent half an hour on the meeting for deployment, it feels shouldn’t be all there is.

And they had no idea what Cheng Zhu was actually planning to do.

Touting product quality, claiming your milk tea is healthier and lower in calories, all this is nothing new.

The key is… how to carry out the promotion!

Simply bragging is useless.

He’s planning to stir up a dirty wind in the business world.

Cheng Zhu intends to use one of the most despicable commercial tactics seen in later generations.